Today Gabe is wearing a tan fleece, blue jeans, and brown boots.
I don’t think I’ve missed a week of writing this blog in, like, over a year. But last Friday came and went without a post, and I barely noticed.
And to be honest, I wasn’t sure when I would find the time (or the enthusiasm) to write this blog post either.
Such is life, when you are doing a Kickstarter.
You guys, I remember way back when (back before we launched and life as I knew it changed forever) a friend of my cofounder, Kate, saying that your Kickstarter project will become your full time job. And I remember thinking, “Yeah, that is probably true.”
But I guess I didn’t realize that by “full time” he actually meant that the project would consume the fullness of time, which is to say, 24 hours a day and 7 days a week since we launched at 6:06 am on Thursday November 20th up until 6:06 am on December 20th when the project closes.
The other day, Gabe and I were eating lunch at a Mexican restaurant (where I later went on to order and then stress-eat an enormous wet burrito). We sat down at the table and, after a long, extended silence, I said, “Sorry. I’m just trying to think of something to talk about that isn’t the Kickstarter.”
And then I talked about the Kickstarter for 10 or 15 minutes.
What’s taking so much time? Honestly, as I’m sitting here trying to quantify it, I don’t really know. Lots of outreach to people who blog about notebooks (yes, this is a thing), tweeting at people, sending out free previews of the notebook, emailing with backers…and I guess just a lot of time thinking. Thinking about ways I could be doing all of this better, more efficiently, and more effectively.
We met our funding goal on Day One, which neither one of us expected, so we’re kind of making it up as we go along. It’s amazing to be where we are already, but it’s also weird and scary. This project could end up making us some serious money for our business and could be an amazing opportunity — so I feel like there is a ton of pressure not to blow it.
And yet, “blowing it” is not even defined. So we’re working desperately trying to avoid an outcome that neither one of us can identify. And working to achieve a different outcome, which we also cannot identify.
But somewhere in there, amongst all the tweets and the late-night conversations about backer updates and funding goals — for one glorious day last week — it was Thanksgiving. And yeah, I worked on the Kickstarter for most of the day, but still, I did also manage to cook some stuffing and eat a LOT of food.
Gabe cooked a turkey using the undignified “spatchcock” method, and I made stuffing that could stop your heart. (The recipe called for an entire stick of butter, and who am I to say no?) Gabe’s parents made mashed potatoes and gravy and French bread and (out of a sense of duty) a salad. We ate five different desserts, including a pecan pie and a cheesecake, and then we all sat around digesting and playing dominos.
All day long, Gabe reminded us of the five pillars of Thanksgiving:
- mashed potatoes
It was a great day. I took a lot of photos of Gabe and Romeo. Of course.